In 2009, the public no longer desires CDs and commercial music radio – Bob Lefsetz
Excerpt from Lefsetz Letter
So know that if you’re an act, you’ve got start slow and small. And sans perseverance, you’ll have no success. You’ve got to develop, not only your marketing, but your music. No one can predict when you’ll break through, nor what will cause your breakthrough. Could be a track, could be a show, you’ve got to try things, always asking yourself what your fans desire.
In 1949, the public no longer desired radio.
In 2009, the public no longer desires CDs and commercial music radio. Rather than try to prop up the old, invest in the new.
Full article at www.lefsetz.com
Posted on Friday, 28th August 2009, in Music, Online Marketing and tagged Bob Lefsetz, Brands, Fans That Rock, Music. Bookmark the permalink. 4 Comments.
I am glad to hear you are overbooked … this is all about serving niche markets … like my friend Stephen at Mabu Vinyl, who makes a very good living selling vinyl records.
However as a mainstream product the CD is not going to last much longer … as a storage and archive medium it probably has a bit of a longer lifespan.
MP3 players abound, and more and more car radios have inputs on the front for iPods, etc.
I have the ability to do MP3s, but unless specifically requested to do this, most clients do not have MP3 playing equipment. Most of my clients want to play CDs in their cars or on stand-alone CD players that came out prior to the MP3 revolution. I have not heard about MP3 playing CD shuttles for motor car music sets, so perhaps you could enlighten me about technological developments. I know about iPods but very few of my clients have this technology.
Wouldn’t it be better to digitize to MP3s, perhaps?
If the public no longer desire CDs, why do so many people want their audio cassette tapes and dusty LPs digitized to CD? Is it because modern players no longer have tape decks? Is it because styli are so expensive no one can afford them? Is it because turntables are way too expensive for Mr/s Public to bother listening to their scratchy music on obsolete equipment? Perhaps this is why I am overbooked with customers transferring their favourite music from 78rpm shellac, 45rpm 7 singles, 33rpm and 16rpm vinyl, audio cassette tape and reel-to-reel tape to scratch-free, hiss-free, digital CD?